And that was really driven by product innovation. LINDA FINDLEY: Well, actually, we've had seven consecutive quarters of, you know, of higher revenue per customer, average order of value, and orders per customer. Was that really a symptom of you needing to raise prices? What was behind that? And I saw that average revenue per customer grew by nearly 2% last quarter. And so what we were looking at was on the two-year stack, as we come out of the pandemic, how did we do? And so we grew significantly in revenue over a two-year stack, as we're leaning into this investment going into Q and beyond.ĪLEXIS CHRISTOFOROUS: I want to ask, though, about food inflation because we found out yesterday in the CPI that food prices overall are up about 7 and 1/2% over the past year. And in the first five weeks, we're seeing early signs of success with that with more than 10% growth in registrations and reactivation of our customer base above last year, which was a pretty big quarter lap.īut we expected a certain amount of transition in Q4 because of the fact that we were lapping a pre-COVID or a during COVID time before.

LINDA FINDLEY: Yeah, so what actually happened was- it's pretty intentional- we guided to a slight reduction in 2021 because of the fact that we were able to close this funding in November at the end of last year, where we said we were actually turning our investment to 2022 and starting to build out more of the long-term marketing infrastructure for customer growth.

Blue apron earnings